Balancing act for Middle East media
such as digital and radio, and for premium content targeting Arabic and Asian audiences.Abdel Ghani Ali, the interest to viewers, there is still room for growth in certain areas&n ...
Middle East ad market regains its promise
The EMEA region is slowly clawing its way back from the brink of a deadly advertising slump to emerge as a hub for creativity, with pockets of rapid media growth UK medi ...
Pay to play? Are clients being serious?
Something strange has been happening recently. Along the corridors and in the boardrooms where once a client simply invited advertising agencies to pitch for their ...
Results International expand operations in Dubai
Results International Group, the global corporate finance specialists in the marketing communications and new media industry, replique rolex submariner are expanding their global ...
National bonds media account out to pitch
The National Bonds Corporation is pitching out its media planning and buying business with five agencies in the running to take the account , Campaign understa ...
Consultancy takes on Emaar creative pitch
Property giant Emaar has hired a consultancy to manage one of its creative pitches in what is thought to be a first for the region, Campaign can reveal. ...
Agency evaluation: it's time to act, says Imad Kublawi
"Fortune favours the prepared mind" - Louis Pasteur. With the dramatic shifts in our globalised playing field, and with my own agency experience of 25 years, i ...
Agency head calls for peace talks
The former chief operating officer of JWT in the Middle East claims that internal politics within clients and agencies in Middle East is hampering effective br ...