Flip Media acquisition case study
Case study: The acquisition of Flip Media by Publicis/Leo Burnett ...
Results International advises Flip Media
Flip Media has been acquired by Publicis Groupe/Leo Burnett, Results International were delighted to work with Flip Media throughout the deal. http://www.campaignli ...
Are advertising agencies dancing to clients’ broken tunes?
http://campaignme.com/2011/07/18/12332/ ...
Should middle men control the pitch
Ask any creative director from a reputable agency across the region what they do in a typical day and it is likely all say a large majority of their time is spent working on pitch ...
Insider's view UAE
The United Arab Emirates may be ripe with financial wealth but its ad industry is lacking in creative wealth. ...
Setting Sale
After the appeal of being one's own boss wears off, the aim of many who have started their own agency is to spell up and retire, or grow bigger with a new partner, or simply m ...
Balancing act for middle east media
Despite the overcrowding in some areas of the industry, executives say there is strong growth potential in areas such as digital and radio, and for premium conten ...
Middle East ad market regains its promise
The EMEA region is slowly clawing its way back from the brink of a deadly advertising slump to emerge as a hub for creativity, with pockets of rapid media growth UK media executiv ...
Consolidate this
From VIDEO stores to cigarette peddlers and pizza companies, there are certain businesses that thrive in times of economic gloom. One man's misery is another's ...
Pay to play? Are clients being serious?
Something strange has been happening recently. Along the corridors and in the boardrooms of certain clients, it appears that the world has turned upside down. ...